Everything it takes to sell the first shelf.
Print it, stick it, post it. None of this needs a designer, and all of it is written so your staff never has to invent an answer at the counter.
Three sheets and you are set.
All Letter size, all readable in black and white, English and Spanish on the same page.
The eight counter questions
What your customer actually asks — aluminum, stains, burning, “I tried natural and it did not work” — with the short, checkable answer, and what to never say.
Log in to downloadPricing, terms and ingredients
The page you hand your partner or your accountant: SKUs, wholesale price, suggested retail, margin, minimums, shelf life, the full ingredient list, and the honest note on aluminum.
DownloadFour cards a sheet, ready to cut
Two English, two Spanish, with cut lines. They read in two seconds from an aisle, which is all the time you get.
Log in to downloadThe same photographs we use ourselves.
Use them on your site, your Instagram or a poster. The only thing we ask is that you do not crop them so the label stops being readable. Click to open full size and save.
Log in to see the photographyCaptions written, no polishing needed.
Swap in your shop name and post them. If you would rather write your own, there is one rule: talk about the stain, not about the word “natural”.
New on our shelf: a deodorant that leaves no white mark on a black shirt and no yellow ring on a white one. Neutrant is a potassium-alum cream — no baking soda, so it does not burn, and it is dry in about fifteen seconds. Come in and try it.
Ya lo tenemos: un desodorante que no deja la marca blanca en la camisa negra ni el cerco amarillo en la blanca. Neutrant es una crema de alumbre de potasio — sin bicarbonato, por eso no arde, y seca en unos quince segundos. Venga y pruébelo.
Read the back of your deodorant. We will wait. If it says aluminium chlorohydrate, that is what marks your shirts. We now carry one that does not have it — ask us at the counter.
Lea la parte de atrás de su desodorante. Lo esperamos. Si dice clorhidrato de aluminio, eso es lo que le mancha las camisas. Ya tenemos uno que no lo lleva — pregúntenos en el mostrador.
Three things that decide whether it moves.
It is not a hard product to sell. It is an easy product to hide.
Hand reach, not floor level
Counter or eye level, never the bottom shelf. It is bought on impulse while someone waits, and what cannot be reached does not sell.
Do the demo
A pea-sized amount on the back of a hand, rubbed in, dry in about fifteen seconds. It outsells any pitch and costs you no inventory.
Say “give it a week”
Anyone coming off an antiperspirant goes through about a week of adjustment. That sentence prevents most returns before they happen.